January 2026 | Strategic Magazine

“Our Playbooks Weren’t Built for This Moment”

In this Strategic Magazine article, Equilibrious Communications Founder Ellen Griley makes the case for trauma-informed crisis communication as essential for internal communicators navigating overlapping crises like the 2026 ICE actions in Minneapolis. She introduces a six-principle framework — Safety, Trustworthiness, Context, Choice, Collaboration, and Empowerment — with actionable guidance for employee communications teams supporting staff through collective trauma and organizational uncertainty.